Who We Are

Our Story: When you love your pets as much as we do….

Pure Passion. Pure. Raw. Pet Food.

The ROAR story started from our desire to provide better quality nutrition for our dogs. We wanted to know exactly what they were eating and what ingredients would be better for them. As pet owners and lovers we discovered a better way to love and care for them. ‘Just’ our first black German Shepherd was already on a raw diet when we got her at 8 months of age. So we decided to explore the benefits of a raw diet.

We already had an elderly white Swiss Shepherd (named Bella) who we switched onto raw at the same time. She immediately showed amazing results of better health and temperament, especially after having reluctantly eaten only store bought commercial dog food when she first came to us. Next, we added to our family three black German Shepherd boys which were born from raw fed toxin-free parents. These boys have also been raised on the mixes since they were still suckling whelps in their whelping box.

We are incredibly passionate about treating our dogs and the dogs we feed to nothing but goodness.

Friends and family kept commenting on how healthy and happy our pack was. We started researching and exploring a nutrient rich raw food diet with healthy medicinal properties and we started making our own blends for fellow pet lovers.

Today, much of the produce we combine with the raw meat is still from our own spray free gardens and orchard. With no synthetic additives in our mixtures, we are able to provide nutrition in the way that nature intended; in an all raw and easily digestible range of superfood mixes. We’ve even created different blends to provide different medicinal and health needs in your dogs.

Raw feeding isn’t new and it isn’t a fad, it’s the way mother nature intended and we believe it is a better way. With our hand-crafted product range you can choose the best mix to meet your pet’s needs and see the benefits in your pets. We hope your pets love it as much as we do.

Giving Back: Rescue Dog Donations

As a local small family owned and operated business we are proud to be working alongside RRR (Rescue, Revive, Rehome – Bay of Plenty) here in Tauranga to help rescued K9’s get a better start in their new lives with ROAR blends, a variety of meat and bones.

We also donate bones to Tauranga Council Dog Pound at Mount Maunganui and to the local SPCA.

Environmental Stewardship

Our plastic containers are recycled, customers bringing them back to the shop or leaving them for us to collect when delivering locally. These have to be CLEAN and DRY for us to take back. We then sterilise them and they are either given to the local orchards for seedling hot houses or we use the best ones as our mould base for making the  bulk buying mixes.

We use cardboard boxes for all bulk buying and when returned these go to the local recyclers.

When delivering locally we do this in cardboard boxes or we suggest that our regular customers leave out their chilly bins and we place their orders in them.